Social Media instrumentation in 2015

Social media instrumentation includes objectives, performance benchmarks and even points of integration.  For the past few weeks I have been revisiting much of what we accomplished during 2014, and how we might measure... READ MORE

Create a wake of positive experiences

Organizations are facing tremendous pressure to change from both markets and technology. All the while, the manner in which we interact is also changing. Disappearing are the endless rows of cubicles and face-to-face... READ MORE

Events, the rising phoenix of marketing?

Early in my career I was introduced to the conference and tradeshow world through the lens of COMDEX in Las Vegas.   At the time, COMDEX was one of the world’s largest conferences,... READ MORE

Sombrero Marketing

I recently visited Brazil for the kick-off of World Cup festivities. It was a fantastic experience to witness the convergence of fans from all over the world, representing their teams in bright and... READ MORE

Turn executives into triumphant social stewards

Large brands are quickly embracing the concept of employee enablement across social media.  Brands realize the tremendous payoff they can achieve: increased reach, better engagement and tangible results.   Educating the entire employee base... READ MORE

Initiatives to leapfrog your competition

Leapfrogging the competition, something we all desire, but can social media initiatives offer hidden gems to best the competition?   At the recent Social Media Marketing World conference, there were three initiatives that garnered... READ MORE