Breaking the ice with Marketing content

|

Marketers typically understand how to break the ice with prospects using content.  Many however fall into a trap; myopically focusing on the first big offer; a webcast, event, or promotion.  They fail to... READ MORE

The auto industry; big data fishbowl

|

The automotive industry has always been an interesting “fishbowl” for things like; Ad spending, considered purchase, disintermediation, technology, and now big data.  Technology however, has always seemed to lag the pace of other... READ MORE

Cyber security checklist for Marketers

|

  I like to write an annual post about cyber security and Marketing. Marketing continues to be the leading function handling sensitive customer data, while heavily accessing cloud applications.  Researching and writing these... READ MORE